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The saying has been around for hundreds of years and it applies to just about anything, doesn’t it?  Well I think so…

Lately I’ve been on this mission to generate some quality backlinks from sites that have decent PR so I can get a site ranked for a specific keyword.  The keyword, by the way, is “Truck Accessories”.  In SEO terms I believe this is referred to as linking to “authority sites”, and these sites have authority due to the fact that the search engines have deemed the site worthy of page rank; which gives the site a little better reputation in the eyes of the Google Gods.  Did I say that right?  Anyhow, you find these authority sites, you comment on their posts and/or you register as a user and create a “signature”, and subsequently you create a backlink to the site you wish to rank a specific keyword for.  Well, needless to say my attempts at ranking this site for truck accessories has been a royal pain!  Could I use some help?  Absolutely!  Am I willing to “buy” a backlink from a high PR site?  Not yet…  lol  Just kidding.  I am not at liberty to get caught for doing what is clearly a violation of  Google Webmaster Guidelines for any site I have involvement with.  I cannot be responsible for having anyone’s website de-indexed!  As a matter of fact it is unfortunate that many of the commentators on this site whose websites are aged have zero pages indexed and I have to delete their comment. (See Backlinks For SEO comment policy in sidebar)

The reason for this post was to remind myself that sticking to the basics might be the best method, rather than trying something NEW!  I mean, for a couple of years now I have been creating a number of blogs with free Blogger blogs and paid WordPress blogs.  I simply create some unique content and write an occasional post every now and then.  Eventually the site gets indexed and I have a resource to share and create usable functions with.  Is this considered building link farms?   Probably not?  The sites range from about 30-50 various topics and do not link to one another in any way or form.  Their just there for the prospect of generating a backlink some time down the road, or for Google Adsense purposes.  It’s just a means of experimenting for me, but I have also found that in some cases it is an excellent resource for getting another site ranked well in the SERPS, or simply promoting an idea or two?  This takes a lot of time and effort, and to be quite honest with you I have been getting lazy — hence, trying to find an easier softer way to generate some backlinks to get the site ranked for truck accessories…  Well, time to go back to the basics.

What I am wondering is how many of you use this same type of resource and how well it works for you?  Do you utilize your free Blogger blogs for the same purposes as I do; Adsense and backlinks?  Have any of your sites, coincidentally acquired Google page rank?

Looking forward to some comments and feedback from all of you, and perhaps someone who knows of a good resource that will help me nail the truck accessories ranking issue.  Thanks!

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Okay…  This is nothing new to anyone with even the slightest knowledge in SEO and Google.  Further, I cannot take credit for this knowledge as it has been acquired from someone who I consider a very true friend: Griz, that would be you!  But this information is what I learned well over a year ago when I took his humble advise to make a pot of coffee and do some reading. So I read for a few days.  As much as I would like to direct you to his site so you can read too, I regret to say that it is no longer available.

Anyhow, to get to the point of this post — a point I am raising simply to clarify what I know to be fact — I’m letting those of you who don’t know, that Google page rank has nothing to do with where a given website ranks in the search engine results pages (SERPS).  I know at this point there are many of you who think I’m crazy, or that I don’t know what I’m talking about.  But before you get upset and simply leave this site, please look at the illustration below so I can prove that what I am saying is not a load of crap!  I like facts, I share facts, and I welcome ANYONE who has evidence contrary to any of the facts as listed on this site to let me know.  After all this is SEO and it is an ever evolving art that is liable to alter facts in some way or another.

Google Search Results

As you can see there is a PRO site sitting in 1st place right on top of PR3 and PR4 sites!  What’s even more amazing is that 6 out of the top 10 sites listed on the first page are a PRO as well.  How does this happen?  Backlinks!  Now maybe you don’t care where your site is ranked in the SERPS?  I wouldn’t believe that for a minute because you wouldn’t be reading this, would you?  So for any of you who spend so much time trying to satisfy Google in the hopes of attaining page rank, it’s probably better that you spend your valuable time building backlinks and adding content to your site.

Now I will agree with the many resources who teach that spending too much time reading other sites’ content is no way to get credible backlinks, but a person has to dedicate some constructive reading time to first learn how to get credible one way backlinks, right?  And I’ve done my share of reading, so now I write and share my experiences — paying it forward if you may…

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Why Not Link To Sites With Low Page Rank?

It’s no secret in the SEO world that quality, relevant, reciprocal links added to a site in appropriate numbers at reasonable intervals may very well improve a site’s appeal by Google.  Moreover, gaining backlinks from high PR (Page Rank) sites provides a higher grade of influence for your site by virtue of the linking sites achieved status via their established Google Page Rank.  But does that necessarily mean that sites with low or even zero PR do not provide useful backlinks?  And how do you suppose that these high PR sites gained their authority to begin with?

It is estimated that about 99 million of the internet’s approximate 110 million websites never attain a position in Google’s SERPS to really matter.   And although most webmasters refuse to admit or otherwise believe it, Google’s algorithms pay very little attention to PR when assigning return positions.  So then, if PR is practically irrelevant to your sites return position in the SERPS, and return position is the only thing that determines if you will get page views via Google’s natural search results, then why not get backlinks to low PR sites?

Google, as it has been repeatedly stated in its official pronouncements, considers backlinks an integral and essential part of the web experience; using them as a factor in both its assigned ranking and return position. Just as good links are good links and can be beneficial for your site, bad links are often harmful for your site. The difference between how a link to a so-called “popular” website with a high PR and a less popular site with a lower PR impacts a given site’s return position is simply just a matter of such small degree that PR should really bear no relevance whatsoever in your backlink campaign.  The simple TRUTH is that backlinks to quality, content-compatible sites with low or even no PR will not hurt your ranking and can actually drive traffic and customers to your site!

Contrary to the unfounded belief of many webmasters that only PR matters, there simply is nothing in the Google Guidelines which states that they penalize sites for having good but not high PR backlinks.  As a matter of fact, the guidelines clearly state that the following “black-hat” linking practices may affect a site’s ranking adversely:

  • link schemes designed to increase ranking or Page Rank
  • links to web spammers or “bad neighborhoods” on the web

The Google Guidelines say absolutely nothing about downgrading any website or blog for a quality backlink from a relatively new or otherwise under-ranked site. As such, because there is nothing contained within the guidelines about penalizing good links to low-ranked sites, it is absolutely illogical and bad business practice to refuse a link that would otherwise provide valuable information to your end users, or by creating a portal for new prospects to your site, simply due to the that link’s low PR status.

My suggestion is that when in doubt, read the directives from the source!  Don’t fall for all that hype from third parties who get their facts mixed up, or simply create dissension for the sake of acquiring visitors to their sites…

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