The term SEO is an abbreviation for Search Engine Optimization and it is a big business in the world of internet marketing.
SEO refers to a series of strategies and techniques which aim to make your website or blog more visible to the search engines and to aid any given search engine to index your site more accurately; thereby giving your site a higher placement in the search engine results pages (SERPS). Naturally, optimizing your ranking in the SERPS substantially increases the likelihood that more people are going to visit your website or blog.
When you utilize a search engine such as Google, Yahoo, or Bing, you probably noticed that whatever the term or keyword that you searched for, multiple pages of results showed up for your search query. And depending upon the category you searched, the number of results in the SERPS can range anywhere from hundreds or thousands, to hundreds of thousands and even millions!
Now let me ask you this: How far down the list of search engine pages do you delve before you find what you are looking for? Do you believe that the information or product which you sought could be any better or worse than identical information or an identical product which may be found on a site ranked on the 3rd, 4th, or 20th page of the SERPS? Maybe — maybe not, right?
The point here is that even though several sources may offer the same information or product, generally most people will rarely look any further than the first or second page of the SERPS because they find what they are looking for within those first two pages! The fact is that despite similarity, why go any further if you have found what you needed? Now just imagine that your marketing a hot new product and you are able to manipulate or optimize your website or blog so that your website is located on the first page of the SERPS! There is only ONE proven way to accomplish good placement in the search engines, and the success of your website in the search engines depends on backlinks.
About Backlinks
Backlinks to your site are endorsements of your content from other internet marketers and webmasters. It is imperative that you obtain links and market your content. Generally backlinks fall in three types of categories; standard, premium, and exclusive premium.
Standard Backlinks
- Blog Comments
- Forum Links
- Web Directories
- Social Bookmarks
Premium Backlinks
- Similar Sites
- Blog Reviews
- Guaranteed Web Directories
- PR Articles and Submissions
- PR News Releases
Exclusive Premium Backlinks
- .Edu and .Gov
- Sites Social Networking Websites
- Hub-Pages
However, before you can get links you must understand what backlinks are, what they mean, and where they come from. (more to come…)
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@Kennith:
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Care to share the URL?
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@ABSOLOM:
Contact info is in the side bar widget :-)