The Pro’s could take a few tips
Wow. This commercial, not even sanctioned by Adidas, really hits on the human touch. He also manages to associate those tremendous emotions with a well known and historic brand.
Eugene Merher, the German film student who made this commercial, sets the scene. We see the drudgery and dissatisfaction of a former long distance runner’s life in a retirement home.
Then he finds his old pair of Adidas running shoes. Not the latest flashy pair fresh out of the box, mind.
The end of this short story is truly satisfying.
Adidas received the piece but did not respond. Probably too dumbstruck by it’s brilliance.