Archive for the ‘Quality Backlinks’ Category
For any of you who have been paying attention to the SEO malady in 2011 it certainly has been a very eventful year. For SEO it has been a very challenging year at that, especially with the many, many algorithm tweaks that Google has been putting into place to thwart spam and scraper sites. I certainly have no objection to Google cleaning up the cyber-sphere, and for anyone who spends as much time as me working on various sites and niches I’m certain that you welcome the efforts by Google as well. Anyhow, this post isn’t necessarily about Google’s Panda algorithm, but more along the lines of using quality backlinks post Panda.
I’m not trying to brag, but for the sake of relevance to my personal knowledge and experiences in the post Panda era I simply want to note that I manage or operate over 30 websites. Some websites are business-based sites for clients, while many of them are just like this site: a niche site that I enjoy working with and watching grow over the years. As such, it’s not like I’m sharing from the perspective of having one or two websites, but from the likes of many.
The reason I mentioned the number of sites I manage or operate is simply to prove one very important point. Whether any given website is personal niche site or for a business, ranking any site well and consistently entails more than a few comment type backlinks. Of course all backlinks are good, but nothing tops quality backlinks.
What is a quality backlink?
A quality backlink has many elements that make it so. A quality backlink is a back link that comes from a page with decent page rank (PR3-PR5) and has the “follow” attribute so your website actually gets some benefit from the back link. A backlink with a no follow attribute is useless! A quality backlink will be nestled on a page that has limited outbound backlinks. Having a backlink on a PR4 page that has 2-300 outbound links has minimal value as well. Ideally a page should have no more than 20-50 outbound links for it to have good value towards your website or blog.
I could go on and on about links and link attributes, but for the most part its all common sense. Generally I find it best to defer to an SEO to run a campaign of sorts that ranges from backlinks, comment links, and article based links. The whole gambit, if you may :-)