Why Not Link To Sites With Low Page Rank?
It’s no secret in the SEO world that quality, relevant, reciprocal links added to a site in appropriate numbers at reasonable intervals may very well improve a site’s appeal by Google. Moreover, gaining backlinks from high PR (Page Rank) sites provides a higher grade of influence for your site by virtue of the linking sites achieved status via their established Google Page Rank. But does that necessarily mean that sites with low or even zero PR do not provide useful backlinks? And how do you suppose that these high PR sites gained their authority to begin with?
It is estimated that about 99 million of the internet’s approximate 110 million websites never attain a position in Google’s SERPS to really matter. And although most webmasters refuse to admit or otherwise believe it, Google’s algorithms pay very little attention to PR when assigning return positions. So then, if PR is practically irrelevant to your sites return position in the SERPS, and return position is the only thing that determines if you will get page views via Google’s natural search results, then why not get backlinks to low PR sites?
Google, as it has been repeatedly stated in its official pronouncements, considers backlinks an integral and essential part of the web experience; using them as a factor in both its assigned ranking and return position. Just as good links are good links and can be beneficial for your site, bad links are often harmful for your site. The difference between how a link to a so-called “popular” website with a high PR and a less popular site with a lower PR impacts a given site’s return position is simply just a matter of such small degree that PR should really bear no relevance whatsoever in your backlink campaign. The simple TRUTH is that backlinks to quality, content-compatible sites with low or even no PR will not hurt your ranking and can actually drive traffic and customers to your site!
Contrary to the unfounded belief of many webmasters that only PR matters, there simply is nothing in the Google Guidelines which states that they penalize sites for having good but not high PR backlinks. As a matter of fact, the guidelines clearly state that the following “black-hat” linking practices may affect a site’s ranking adversely:
- link schemes designed to increase ranking or Page Rank
- links to web spammers or “bad neighborhoods” on the web
The Google Guidelines say absolutely nothing about downgrading any website or blog for a quality backlink from a relatively new or otherwise under-ranked site. As such, because there is nothing contained within the guidelines about penalizing good links to low-ranked sites, it is absolutely illogical and bad business practice to refuse a link that would otherwise provide valuable information to your end users, or by creating a portal for new prospects to your site, simply due to the that link’s low PR status.
My suggestion is that when in doubt, read the directives from the source! Don’t fall for all that hype from third parties who get their facts mixed up, or simply create dissension for the sake of acquiring visitors to their sites…
More From Backlinks for SEO
- Backlinks And Co-Citation: How To Avoid The Bad Neighborhood Blues
- The Irrelevance of Google Page Rank
- Is There a Secret to Getting the Right Backlinks?
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