The search engine optimisation of any website covers a multitude of different areas. Some SEO tasks are done once and never touched again.
An example of a “fire and forget” SEO task is setting the domain name. Whether your domain will be an exact match to your targeted keyword or more of a specific brand name is something that is set at the start and never changed, generally, for the lifetime of the website.
But there is just so much more to getting your website and its pages seen by the search engines than merely deciding on a domain name. Once content is written, updating on a fairly regular basis, outgoing links are in place as well as backlinks, there are some tasks that could and probably should be done daily in order to keep your website’s relationship with the search engines pristine.
Let’s take a look at five of those tasks right here, right now:
1. First things first, every day if you can, keep your links clean and tidy. Go through all your outgoing links and make sure they are all live, meaning there is a page with content on it at the end of the link. If any of them are dead, and links do die from time to time, remove them or don’t link to them.
This might mean recreating some content if it relies on that particular external link. Do not tolerate dead links littering your site.
Check all incoming links. Make sure you are happy with who is linking to you every day. Backlinks are good to have but they need to be coming from reputable and relevant sites. Bad backlinks can harm your SEO.
You may have a lot of links on your site, if so you should monitor them for relevance and make sure they are all formatted correctly. Another thing is to ensure that the anchor text is tidy and clear, reflecting the intention of the placement of its link.
2. Make sure all links are in a good order, have the best and most relevant ones first if they are in a list.
You might consider categorising the links if there are a large number of them on different topics. A good rule of thumb is that if you have a page with more than 25 links, make it into a directory. If you are gathering backlinks you can have an exchange program with your link on another website for a link on the directory on your website.
If you make this deal then you have another daily task to check that your links are indeed on the other sites with whom you made the deal.
3. If you have a visible website with a decent amount of traffic in your niche, you are likely to receive link requests frequently. These can come in either by email, instant message and possibly even by phone.It’s important to respond to these requests quickly as they are part and parcel of the SEO game.
You will get some spam in this area so you’ll have to check the requested link to see if it is something that will be a good fit for your website.
Send a brief note back to the requester and tell them the reason for your refusal, if you do decline their request. You may have conflicting offers for the same or similar products, so giving a reason why you decline will clear the air. You could also send back conditions on which you will accept their link and if they change certain things you might be able to work with them.
In the professional world, webmasters will try to respond to link a request within two or three days from having received it. Quality personalised messages are highly prized here and will enhance your reputation as someone good with whom to do business in the future.
4. Monitor any link exchanges of which you may be a part.
You could view this as a reverse situation of the link directories on your site.
Yes, not only will you need to check that your own website is ship-shape and up to scratch, you have to be sure that sites linking to you are behaving themselves too. Of course, if you are following this guide, you cannot reasonably expect others to keep up the same standards as you. What needs not to happen though, is that the site linking to you devolves into a terrible center of spam and low quality. At that point, you cut all ties with them and move on.
When you see that a site with your link on it is slipping in standards to levels that are below acceptable, you ought to make efforts to inform the owners or webmasters responsible for that site of your findings. This way you are giving them a chance to correct themselves, which will not only benefit them but you as well through your association with them. If search engines suspect foul play, or that a site is turning into a link farm, it will devalue that site with rapidity. That devaluing will have a knock on effect to your own website.
This is not something to worry about as it is rare that it happens, but one should bear it in mind during the day to day maintenance of the SEO tasks.
5. The last thing that should be done every day on your website is to check each feature that is installed there to ensure that it works properly.
If you have content generators then the timing of those should be checked to make sure everything is happening as it should, without causing confusion for your readers or content going to areas where it should not be going.
If you have an email list and are messaging them, be sure that the timing of your emails is acceptable for your subscribers and they are not getting multiple emails per day from you, for example.
If you offer free or paid downloads as part of the content then you should ensure that those downloads are happening as intended and the correct content is being delivered.
The more time you spend on your website checking and testing every day the better.
Continually update and tweak every aspect of your site. Regular updates will get your site crawled more often, resulting in more frequent appearances in search engine results. You will be ranked for search terms that you may not have even thought of yourself if you can produce fresh and diverse content that stays on topic within the theme of your website.
Updates are actually of vital importance. By following the methods here outlined of ensuring high quality and precision, it will be easy for you to be able to think of different ways and means to lock in your visitors satisfaction.
This will translate quickly to increased traffic.
You should be very shrewd about accepting a link to your site without getting one in reciprocity. Occasionally, you will be contacted by a consummate professional who will have far better content than one of the links that you are already displaying on your website. If that link is already not reciprocal, then in that case you might accept the one way link, as it has improved the quality of your own outgoing links on the same subject. This case is rare though and you may also receive offers of payment for link placement. Do your due diligence in such cases.
Now here’s a bonus part to this article.
Deep checks to make on your inbound links.
Do this stuff and gain an edge over your competition who are just indiscriminately hauling in backlinks, as many as they can get from absolutely anywhere.
Not you, check this out:
Certain web masters believe that outgoing links are harmful to their own SEO (they are not), yet they may still want to have those links on their site for whatever reason.
These types of paranoid sites will use robots.txt to dissuade search engines from indexing their links pages.
You can examine a site’s robots.txt file by typing in the URL where it is located.
In order for search engines to read this file, it has to be locatable via the following format: http://www.example.com/robots.txt.
Check this file and if you see a page on which reads “Disallow” as well as the URL of the links page of that website, then they do not want that page indexed by search engines.
If you exchange links with that site, bear that in mind and if you offer them an indexed link then the exchange is not always equal in value.
Check for any cloaking of the website and if you find it report it to the search engines. Search engines do not take kindly to cloaked websites and might actually de-index and blacklist a site engaging in any cloaking activities.
Check the site’s pagerank before settling on a link exchange deal. If your site ranks higher then they are getting a better deal in a straight exchange. The pagerank can actually change per page on a website, so you need to check the PR of the actual page on which your link appears.
You may be happy with an exchange from a lower PR site, but you should be aware of the differences and implications.
Observe the number of links that are already on the page. In general, anything up to 20 links is okay, but do not entertain the idea of adding your link to a page with a higher number than that. Too many links on a page resembles a link farm to the search engines.
If your site is on a link farm, your rankings will be penalised.
If it is really easy to get a link and you find many different topics represented there, in no particular order, then it’s time to bounce.
Those sites are beneath you.